Boston University’s online Graduate Programs in Management are an integrated suite of six specialized master’s degrees and four graduate certificates that actively redefine professional management education. Designed by internationally respected faculty, these advanced management programs offer an interdisciplinary curriculum that prepares accomplished professionals to become forward-thinking leaders. It’s an educational experience unlike any other and an uncommon opportunity to learn the skills that will be needed in the next decade—and beyond.
BU proudly offers these Graduate Programs in Management as some of the most acclaimed academic platforms in the world. Explore this site and discover all the reasons why. Of all the differentiators, you’ll learn that what truly sets us apart is how we come together.
Applicable to every industry, BU’s Graduate Programs in Management develop advanced critical reasoning skills, leadership from a global perspective, and practical tools for actionable growth in a changing business landscape.
Going Beyond the Four Ps
TheMaster of Science in International Marketing Management online program does not subscribe to the traditional paradigm of marketing that most business programs follow. The ways in which consumers are engaging with products and services has changed, influencing the factors that shape buying decisions, and as a result, the methods marketers employ to reach consumers must change as well.
Traditional marketing considerations, such as barriers to entry, have been replaced by new ones, such as search engine optimization, SEM, and social media reputation management. Today’s marketing managers need to be innovative, multidisciplinary, and customer focused. Yet quick to respond in order to strategically position their products or services to meet the needs of an ever-changing consumer base.
In an age where the consumer rules, companies are forced to restructure and adapt to the evolving needs of the marketplace. As a result, businesses are creating new roles and jobs just to stay competitively positioned; this is necessary to not only survive, but thrive.