MBA - MarketingCapella University

Capella University

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MBA - Marketing

Meet the diverse set of marketing challenges present in today's competitive business environment, from understanding the evolving needs of the consumer, to managing sales, to overseeing international marketing operations. This online Master's program in Marketing helps enhance your skills in marketing-focused areas such as consumer behavior, market research, product design and development and customer relationship management.

With your Master's in Marketing from Capella, you'll learn to evaluate consumer behavior, as well as the challenges and opportunities in global marketing. You'll also learn how to conduct and apply marketing research to enhance decision-making, and develop comprehensive strategic marketing planning.

Common jobs with an online program in marketing include advertising/promotions manager, brand manager, business/marketing analyst, corporate communication writer/editor, creative director, e-marketing/web marketing manager, marketing manager/director, media planner, public relations manager or sales manager/director. Potential workplaces include advertising agency, bank or financial firm, corporation, government, public relations firm or retail organization.

To help you build a solid foundation of business knowledge and high level skills, our online MBA program offers:

  • Integrated business disciplines to prepare you to excel in a cross-functional business environment
  • Simulation and a personalized capstone project that allows you to blend knowledge gained throughout the program and apply it to a project meaningful to your career
  • MBA Central, your gateway to program news and resources, current business information, events, networking and exchanges with experts, faculty and peers
  • Mobile access supports learning that fits into your busy lifestyle

Capella University cannot guarantee licensure, endorsement, certification, authorization, other professional credential or salary advancement. State regulations and professional credential standards vary. It is the learner's responsibility to understand and comply with requirements for their states and professional associations. For more information on licensure, see the Licensure section on the School’s website. Enrollment restrictions and/or other restrictions may apply to certain programs. Contact Capella University for more information.

Learn about completion rates, affordability, and more at

AccreditationCapella University is accredited by The Higher Learning Commission and is a member of the North Central Association of Colleges and Schools (NCA).
RequirementsMaster's students must have a bachelor's degree from an institution accredited by a U.S. Department of Education-recognized accrediting agency or an internationally recognized institution.
Education LevelMaster
Cost Per CreditTuition varies by school and degree program. To receive detailed information on Capella's tuition rates, request a free University Guide.