Herzing University

Master of Business Administration in MarketingHerzing University

Program Details Container

Program Information

Master of Business Administration in Marketing

Possessing an MBA in Marketing can give you a competitive edge in this field. It demonstrates to employers that you have both the academic credentials and practical workday capabilities needed to succeed in a variety of management positions.

According to the U.S. Bureau of Labor Statistics, there are many opportunities for those interested in careers in the marketing, survey research, public relations, and advertising fields. However, competition for managerial positions in these fields will be fierce. While a bachelor's degree is often sufficient for entry-level positions, higher degrees may be required for advancement.

Marketing executives need to understand all aspects of their field, from analyzing statistical data to understanding what types of products people want. Developing pricing strategies and overseeing new product development are also typical duties for higher-level marketing professionals.

Upon completion of the MBA in Marketing program, graduates will have gained the knowledge needed to manage their companies' market research, marketing strategy, sales, advertising, promotions, pricing, product development, and/or public relations activities. Sample career titles include:

  • Advertising Managers
  • Market and Survey Researchers
  • Market Research Analysts
  • Marketing Managers
  • Promotions Managers
  • Public Relations Manager
  • Sales Manager
RequirementsYou must hold a Bachelor degree. Herzing University cannot accept enrollments from the District of Columbia or the state of Texas at this time.
On Campus RequirementNo requirement. Students enrolled in Health Care programs are required to secure and fulfill an internship locally.
Delivery FormatOnline
Education LevelMaster
LanguageEnglish
Cost Per CreditTuition is $460 per semester credit hour and undergraduate tuition includes use of textbooks, either new or in good condition, or e-books.