This course covers the basic principles in marketing. It can serve as a refresher course for students who have not taken a marketing course recently, or as a basic introduction to the topic for those who have never taken a marketing course. The course entails a broad coverage of the controllable strategic variables of marketing (product, price, place, and promotion) in the context of the uncontrollable environment in which marketing operates, accompanied by discussions of the ethical implications of marketing and the growing demographic diversity and globalization of the marketplace.
The University of North Carolina is accredited by the Southern Association of Colleges and Schools (1866 Southern Lane, Decatur, GA 30033; (404) 679-4500; www.sacscoc.org).
UNC Kenan-Flagler is accredited by AACSB International (The Association to Advance Collegiate Schools of Business).
Facts & Figures
Southern Association of Colleges and Schools, Commission on Colleges
Public Higher Education
Distance courses are offered online and via correspondence.
Computer, e-mail, Internet Access, Minimum requirements: 266 MHz processor (PC or Mac), 266 MHz processor (PC or Macintosh), Memory: 64 megabytes RAM, Browser: Mozilla 1.5, Internet Explorer 5, or Netscape 6, Modem: 33,600 baud
There are no geographic restrictions.
Campus attendance is not required, however in some courses the final exam must be taken under supervision at an accredited institution of higher education or other appropriate institutional setting.
Carolina Courses Online and Self-paced Courses are open to anyone regardless of whether the individual is enrolled at UNC-Chapel Hill. Admission to UNC-Chapel Hill is not required, but you should be at least a high school senior.