Foundations of Marketing (BUS 5005) - Self-Paced
University of North Carolina

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Program Information

This course covers the basic principles in marketing. It can serve as a refresher course for students who have not taken a marketing course recently, or as a basic introduction to the topic for those who have never taken a marketing course. The course entails a broad coverage of the controllable strategic variables of marketing (product, price, place, and promotion) in the context of the uncontrollable environment in which marketing operates, accompanied by discussions of the ethical implications of marketing and the growing demographic diversity and globalization of the marketplace.

AccreditationSouthern Association of Colleges and Schools, Commission on Colleges
Delivery FormatOnline
Education LevelCourse
LanguageEnglish