Foundations of Marketing (BUS 5005) - Self-PacedUniversity of North Carolina

University of North Carolina

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Foundations of Marketing (BUS 5005) - Self-Paced

This course covers the basic principles in marketing. It can serve as a refresher course for students who have not taken a marketing course recently, or as a basic introduction to the topic for those who have never taken a marketing course. The course entails a broad coverage of the controllable strategic variables of marketing (product, price, place, and promotion) in the context of the uncontrollable environment in which marketing operates, accompanied by discussions of the ethical implications of marketing and the growing demographic diversity and globalization of the marketplace.

Delivery FormatOnline
Education LevelCourse
LanguageEnglish