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| Course Title: |
Buyer Behaviors |
| School: |
PrimeLearning.com
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| Description: |
Selling to a business is more complicated than selling to an individual. 'Buyer Behaviors' highlights the key factors that influence buying decisions - the product, the cost, the selling company, and the individual seller - and the many people who influence the buy decision. Sellers learn to recognize the seven stages of buyer behavior (unaware, aware, consider, preference, shop, buy, review) that may be exhibited during the buying cycle. Aimed at entry & intermediate level, 'Buyer Behaviors' includes the topics: (A) Buying Criteria (B) Buyer Behaviors. The PrimeSales™ curriculum contains original content provided by Xerox, the world’s leading document company, renowned for its sales training curricula. These courses have been created under an exclusive co-development license between Xerox and PrimeLearning.com. |
| Learning Format: |
Online
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| Language: |
English |
| Requirements: |
part of The Selling Process module |
| Schedule: |
1 hour |
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