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| Course Title: |
Marketing for Health Care (HCS 539) |
| School: |
University of Phoenix
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| Description: |
This course examines marketing principles as they are applied within various health delivery systems. Special attention is focused on consumer behavior, market segmentation, environmental scanning, and identification of new market opportunities. The role of social marketing, data base research, and evaluation design and interpretation are addressed.
Topics and Objectives include: Overview of Health Care Marketing; Marketing Research and SWOTT Analysis; Positioning, Pricing, Competitive Analysis, and New Program/Service Development; Promotion and Public Relations; "Sales" Management, Ethics, Internal Marketing, and Distribution; and Marketing Plan and Evaluation. |
| Learning Format: |
Online
(?)
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| Education Level: |
Graduate |
| Language: |
English |
Cost: |
$612.00/credit hour |
Credits: |
3 |
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