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Marketing for Health Care (HCS 539) Online Course Information

 

Marketing for Health Care (HCS 539)

   
 
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Course Title:
Marketing for Health Care (HCS 539)
School:
University of Phoenix
Description:
This course examines marketing principles as they are applied within various health delivery systems. Special attention is focused on consumer behavior, market segmentation, environmental scanning, and identification of new market opportunities. The role of social marketing, data base research, and evaluation design and interpretation are addressed.

Topics and Objectives include: Overview of Health Care Marketing; Marketing Research and SWOTT Analysis; Positioning, Pricing, Competitive Analysis, and New Program/Service Development; Promotion and Public Relations; "Sales" Management, Ethics, Internal Marketing, and Distribution; and Marketing Plan and Evaluation.
Learning Format:
Online   (?)
Education Level:
Graduate
Language:
English
Credits:
3
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Facts & Figures
Institutional Accrediting Agency:   (?)
University of Phoenix is accredited by The Higher Learning Commission and is a member of the North Central Association.
Address:
Corporate Address:
3157 E. Elwood Street
Phoenix, AZ 85034
US
Institution Type:   (?)
Private, for-profit, Higher Education
Delivery Format: (?)
Participate in on-campus or online learning. While widely available, all programs may not be offered in both the online and on-campus formats.
Carnegie Classification: (?)
Specialized Institution—School of business and management
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