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| Course Title: |
e-Marketing Theory and Application (EBUS 520) |
| School: |
University of Phoenix
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| Description: |
This course examines the theory and application of electronic marketing. In addition to looking at the new marketing mix, which applies the Internet to the traditional marketing functions of product, price, distribution, and promotion, students will gain experience in Web site evaluation and development and determine how different industries can use the tool of the Internet in creating new markets.
Topics and Objectives include: Marketing Theory in an Online Environment, Internet Approaches to the Marketing Mix, Convergence: Communicating Through Technology, Identifying the Internet Strategy for Brand Awareness, Building, and Positioning, Communities in Online Networks, and Strategic e-Marketing. |
| Learning Format: |
Online
(?)
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| Education Level: |
Graduate |
| Language: |
English |
Cost: |
$612.00/credit hour |
Credits: |
3 |
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