Marketing (MKT 421) Online Course Information

	Marketing (MKT 421)
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Course Title:	Marketing (MKT 421)
School:	University of Phoenix
Description:	This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Topics and Objectives include: Fundamentals of Marketing, Marketing Research, Product Development, and Global Considerations, Channels of Distribution, Pricing, and Internet Strategies, Promotion and Pricing in the Marketing Environment, The Internal Customer and the Future of Marketing.
Learning Format:	Online (?)
Education Level:	Undergraduate - upper
Language:	English
Cost:	$494.00/credit hour
Credits:	3

Facts & Figures

Institutional Accrediting Agency: (?)
University of Phoenix is accredited by The Higher Learning Commission and is a member of the North Central Association.

Address:
3157 E. Elwood Street
Phoenix, AZ 85034
US

Institution Type: (?)
Private, for-profit, Higher Education

Delivery Format: (?)
Participate in on-campus or online learning. While widely available, all programs may not be offered in both the online and on-campus formats.

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