Public Relations (MKT 438) Online Course Information

	Public Relations (MKT 438)
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Course Title:	Public Relations (MKT 438)
School:	University of Phoenix
Description:	This course provides an introduction to the field of public relations. Areas covered are media relations; promotion; tools used in developing public relations and publicity, and improving customer satisfaction; relationship-building strategies; and ethics and public relations. Topics and Objectives include: Public Relations' Role and Functions in Organizations, The Communications Process to the Internal Publics, The Communications Process to the External Publics, PR Campaign, and Global PR Trends.
Learning Format:	Online (?)
Education Level:	Undergraduate - upper
Language:	English
Cost:	$494.00/credit hour
Credits:	3

Facts & Figures

Institutional Accrediting Agency: (?)
University of Phoenix is accredited by The Higher Learning Commission and is a member of the North Central Association.

Address:
3157 E. Elwood Street
Phoenix, AZ 85034
US

Institution Type: (?)
Private, for-profit, Higher Education

Delivery Format: (?)
Participate in on-campus or online learning. While widely available, all programs may not be offered in both the online and on-campus formats.

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