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Integrated Marketing Communications (MKT 467) Online Course Information
 

Integrated Marketing Communications (MKT 467)
 
Courses & Training > Business & MBA > Marketing > This Course
 
 
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Course Title:
Integrated Marketing Communications (MKT 467)
School:
University of Phoenix
Description:
In this course the role of integrated marketing communications in business and society is analyzed, giving a broad view of the profession in a service- or product-oriented company. The social and economic roles that integrated marketing communications plays in profit and non-profit companies are applied. Integrated marketing communications' role in marketing is explored in a practical way and the relationship among the planning process, creative strategies, and media selection are examined.

Topics and Objectives include: Overview of Integrated Marketing Communications (IMC), Environment and Foundation of IMC, Buyer Behavior, IMC Tools and Application, and IMC Performance Evaluation.
Learning Format:
Online   (?)
Education Level:
Undergraduate - upper
Language:
English
Cost:
$494.00/credit hour
Credits:
3
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Facts & Figures
Institutional Accrediting Agency:   (?)
University of Phoenix is accredited by The Higher Learning Commission and is a member of the North Central Association.
Address:
3157 E. Elwood Street
Phoenix, AZ 85034
US
Institution Type:   (?)
Private, for-profit, Higher Education
Delivery Format: (?)
Participate in on-campus or online learning. While widely available, all programs may not be offered in both the online and on-campus formats.
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