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| Course Title: |
Marketing Management (MKT 551) |
| School: |
University of Phoenix
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| Description: |
This course develops the marketing principles by which products and services are designed to meet customer needs, priced, promoted, and distributed to the end user. The focus is on the application of these marketing principles to a wide range of customers, both internal and external. Topics include new product/service introduction and segmentation and positioning strategy.
Topics and Objectives include: Environmental Assessment, Planning, and Audition, Market Research and Forecasting, New Product Development, Pricing and Promotion, Effectiveness and Integration. |
| Learning Format: |
Online
(?)
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| Education Level: |
Graduate |
| Language: |
English |
Cost: |
$612.00/credit hour |
Credits: |
3 |
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