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Marketing and Stakeholder Relations (MKT 553) Online Course Information

 

Marketing and Stakeholder Relations (MKT 553)

   
 
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Course Title:
Marketing and Stakeholder Relations (MKT 553)
School:
University of Phoenix
Description:
This course examines the role and importance of marketing and stakeholder relations in every organization, whether for selling products or services, seeking donations, or recruiting volunteers. Topics include strategic alignment of the four "P's"; traditional and contemporary marketing strategies and trends; value-creating distinctive products and services; integrated marketing communications; customer satisfaction and stakeholder relations; and developing marketing plans.

Topics and Objectives include: Strategic Alignment of the Four "P's", Traditional and Contemporary Marketing Strategies and Trends, Value-Creating Distinctive Products and Services, Integrated Marketing Communications, Customer Satisfaction and Stakeholder Relations, and Developing Marketing Plans.
Learning Format:
Online   (?)
Education Level:
Graduate
Language:
English
Cost:
$612.00/credit hour
Credits:
3
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Facts & Figures
Institutional Accrediting Agency:   (?)
University of Phoenix is accredited by The Higher Learning Commission and is a member of the North Central Association.
Address:
3157 E. Elwood Street
Phoenix, AZ 85034
US
Institution Type:   (?)
Private, for-profit, Higher Education
Delivery Format: (?)
Participate in on-campus or online learning. While widely available, all programs may not be offered in both the online and on-campus formats.
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