Consumer Behavior (MKT 555) Online Course Information

	Consumer Behavior (MKT 555)
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Course Title:	Consumer Behavior (MKT 555)
School:	University of Phoenix
Description:	This course presents and analyzes the most critical issues of consumer behavior both for individual consumers and within the organizational environment. Priority is placed on the economic, psychological, and sociocultural factors that affect consumer behavior and the consumer decision process. By analyzing and understanding consumer behavior, marketing managers can ultimately understand the influence of this process in management decisions. In addition, this course presents an analysis of the prevailing consumer behavior theories in the marketplace. Topics and Objectives include: Buyer Behavior and Marketing Concepts, Buyer Decision-Making Model, Buyer Decision-Making Influencers, B2B Marketing Strategies, 2C Marketing Strategies, Ethics and Buyer Behavior.
Learning Format:	Online (?)
Education Level:	Graduate
Language:	English
Cost:	$612.00/credit hour
Credits:	3

Facts & Figures

Institutional Accrediting Agency: (?)
University of Phoenix is accredited by The Higher Learning Commission and is a member of the North Central Association.

Address:
3157 E. Elwood Street
Phoenix, AZ 85034
US

Institution Type: (?)
Private, for-profit, Higher Education

Delivery Format: (?)
Participate in on-campus or online learning. While widely available, all programs may not be offered in both the online and on-campus formats.

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