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| Course Title: |
Spa Marketing and Branding course |
| School: |
University of California, Irvine
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| Description: |
Effective marketing and branding means more customers, increased sales, and branding opportunities for your spa. In this course, you will learn the fundamentals of developing a strategic marketing plan through sample case studies of destination resort spas, day spas, hotel spas, and medical spas. A review of marketing plan elements will be combined with an overview of various print and electronic resources available for state-of-the-art marketing communications. Students will develop their own marketing plan inclusive of a situation analysis, mission and position statement, SWOT analysis, with a step-by-step action plan that identifies the objectives, tactics, competitive analysis, and metrics for plan implementation and evaluation. Additional topics include: principles of retailing, branding, media and public relations, building customer and employee loyalty, combined with a survey of branding, retailing, and promotional campaigns from leading spas in the United States and abroad. |
| Learning Format: |
Online or on-campus
(?)
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| Education Level: |
Continuing Education |
| Language: |
English |
Cost: |
$660 |
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