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| Course Title: |
Advanced Search Advertising |
| School: |
SEMPO Institute
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| Description: |
One of the Search Marketing Master Series Courses, Advanced Search Advertising is an online, distance education course with 13 lessons that teaches search advertising (PPC) and auction media. Learn both strategies and tactics from our authors who embody hundreds of years of experience. The topics include the major Search Engines, Alternative Search Engines, RSS Feeds, and will take you from creation to implementation to management of successful campaigns. The course has been peer-reviewed by another group of search advertising professionals who daily meet the challenges of effective Search Marketing. This combination of authors and reviewers helps you to grow faster in the Search Marketing industry than the experts who came before you. This comprehensive course teaches the complexities of paid search advertising. The course is self-paced and online, which means you can get started right away. The resources, quizzes and lessons all are designed to help reinforce the information you are gaining throughout the course. SEMPO Institute’s Certificate of Completion is granted to you upon successfully passing the course tests. Display your mastery of search advertising with a hardcopy and an electronic logo version of the Certificate of Completion. |
| Learning Format: |
Online. Attendance and testing is at your pace. You control the workload and move at your own speed. There are no lectures, no travel, but plenty of support offered throughout the coursework. Each lesson generally takes between 1 and 2 hours to complete.
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| Education Level: |
Continuing Education |
| Language: |
English |
| Requirements: |
This course requires an understanding of the topics covered in Insider’s Guide to Search Marketing and the use of spreadsheets (Microsoft Excel). |
Cost: |
$1399. Military/Full-Time Student: $699.50. SEMPO Member: $1,119.20. |
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