Designing and Executing a Successful PR Campaign Course Online Course Information

	Designing and Executing a Successful PR Campaign Course
	Courses & Training > Business & MBA > Marketing > This Course


Course Title:	Designing and Executing a Successful PR Campaign Course
School:	University of California, Irvine
Description:	This course provides a comprehensive overview of planning, executing, managing and evaluating a successful PR campaign. Special emphasis is on the all-important planning stage of the PR campaign in which objectives, strategies, key messages, and target audiences are developed. Then, students are introduced to the key PR campaign tactics available today, including the basics such as community relations, special events, media relations, publicity, and articles. Participants also examine new social media tactics.
Learning Format:	Online (?)
Education Level:	Continuing Education
Language:	English
Cost:	$660

Facts & Figures

Institutional Accrediting Agency: (?)
UC Irvine is accredited by the Western Association of Schools and Colleges. All courses & certificated programs offered by UC Irvine Extension are in accordance with Extension policy and regulations of the Academic Senate of the University of California.

Address:
P.O. Box 6050
Irvine, CA 92616-6050
US

Institution Type: (?)
Public Higher Education

Delivery Format: (?)
Online, on-campus, accelerated (3-day intensive)

Carnegie Classification: (?)
Doctoral/Research University—Extensive

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