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61.
Developing Marketing Strategy: Distribution Strategy
by
CBT Direct
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To explore the role of distribution in marketing strategy and to detail the elements of distribution strategy.
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62.
Developing Marketing Strategy: Pricing Strategy
by
CBT Direct
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To introduce price as an element of the marketing mix and to describe pricing strategies and price adjustment.
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63.
Developing Marketing Strategy: Strategic Marketing
by
CBT Direct
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To introduce strategic marketing and to give an overview of the ethical issues involved in marketing and look at corporate social responsibility.
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64.
Developing Marketing Strategy: Distribution and the Retail Cycle
by
CBT Direct
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To introduce the learner to distribution issues, and to discuss the retail cycle.
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65.
Developing Marketing Strategy: Marketing in the New Economy
by
CBT Direct
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To outline some of the important issues facing today’s marketing managers.
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66.
Consumer Behavior: Analysis of Consumer Behavior
by
CBT Direct
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To analyze consumer behavior.
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67.
Consumer Behavior: Personality and the Self
by
CBT Direct
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To understand the role of personality and the self in marketing.
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68.
Consumer Behavior: Consumer Attitudes
by
CBT Direct
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To outline the importance of consumer attitudes.
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69.
Consumer Behavior: Consumer Decisions and Choices
by
CBT Direct
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To investigate how consumers make decisions and chose products.
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70.
Developing Marketing Strategy: Promotion Strategy
by
CBT Direct
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To outline the basic concepts of promotion and promotional strategy.
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71.
Developing Marketing Strategy: Marketing Globally
by
CBT Direct
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To introduce the user to the environments and demographics of marketing.
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72.
Developing Marketing Strategy: Product Planning and Management
by
CBT Direct
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To introduce the learner to the principles of product planning and development.
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73.
Developing Marketing Strategy: Product Strategy
by
CBT Direct
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To define the basic components of a product, to define the terms and characteristics of the product life cycle, and to outline the characteristics and structures necessary for new product development.
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74.
Developing Marketing Strategy: Promotion and Personal Selling
by
CBT Direct
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To introduce the learner to the promotion blend, and discuss effective personal selling.
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75.
Developing Marketing Strategy: Advertising and Pricing
by
CBT Direct
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To introduce the learner to advertising strategies and campaign methods, and to discuss pricing.
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About this page: Listing of online and distance learning marketing courses & training from schools & training providers. The above educational offerings may be taken from your home, including online, CD training, and self-paced courses. |