The job of a floral designer is to use flowers is to make the appropriate statement with an artful arrangement of flowers and other greenery. Whether it be Mother's Day, Valentine's Day, or an anniversary, the right floral arrangement can make any occasion that much more memorable.
Floral designers create bouquets,... wreaths, and centerpieces according to customer's tastes and of course, the occasion at hand. With special orders for events, floral designers often travel to sites to deliver and set up the arrangements. Floral designers who work in grocery stores usually create pre-arranged bouquets for walk-in customers. Those who work for wholesale distributors select and supply flowers to the florists who, ultimately, make the final arrangements.
The American Institute of Floral Designers (AIFD) awards certification to professionals who complete and approved Education Pathway. Coursework usually includes floriculture and horticulture at an AIFD-accredited program in a post-secondary institution. Students in associate, diploma, and bachelor floral design programs will gain an understanding of plant variety as well as business basics that will help them succeed in their field.