Bachelor of Science in Business Management with a Concentration in Marketing Herzing University

Bachelor of Science in Business Management with a Concentration in Marketing

The Bachelor of Science in Business Management with a concentration in Marketing (BSM) is designed to prepare students with an understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment.  The core components of the marketing program concentration are advertising, marketing on the internet, consumer behavior, marketing research, marketing strategy, new product development, international marketing, professional selling and sales management.

For program disclosure information, click here.

Student Consumer Information

http://www.herzing.edu/student-data.html

Accreditation:

Herzing University is accredited by The Higher Learning Commission and is a member of the North Central Association. The Higher Learning Commission can be contacted at 800.621.7440 or 30 North LaSalle, Suite 2400, Chicago, IL 60602-2504.

Delivery Format:

Online

Educational Level:

Bachelor

Language:

English

Requirements:

You must have a high school diploma or equivalent. Herzing University cannot accept enrollments from the District of Columbia or the state of Texas at this time.