Bachelor of Science (B.S.) in Business Administration - Marketing
The Post University Bachelor of Science in Business Administration/Marketing Degree has been structured to provide you with an understanding of business: the ways in which data are gathered, organized, reported, marketed, and analyzed; and the key areas in which plans are developed, strategies devised, plans implemented, and decisions are made. This program also provides you with a thorough knowledge of marketing concepts and helps you develop a comprehensive understanding of strategic and tactical marketing strategies.
The Bachelor of Science in Business Administration/Marketing Degree will prepare you for exciting careers in advertising, marketing, promotions, public relations or sales. You will become familiar with the specialized skills of selling, advertising, retailing and market research. Courses will provide you with an understanding of current marketing theory and practices with special attention to the "Four P's" of the marketing mix: Product, Place, Promotion and Price.
With Post University Online, you can earn your Bachelor of Science in Business Administration/Marketing degree entirely online, with no commuting or interruptions in your current career.
You will study in highly interactive, small classes in 8-week accelerated modules. Our faculty will actively engage you in a high quality and relevant curriculum that prepares you to enter a rewarding career in marketing.
Post University graduates pursue careers as:
- Sales Management
- Retail Management
- Sale Representatives
- Product Planning
- Marketing Research
- Distribution
- Advertising
- Public Relations
- Sales Promotion
- Packaging
- Customer Relations
- Direct Marketing
Accredited by Commission on Institutions of Higher Education (CIHE) of the New England Association of Schools and Colleges (NEASC). Licensed by the State of Connecticut, through the Department of Higher Education (DHE).
Entirely Online
Bachelor
English
High School Diploma or GED
6
8
120
