Effective Marketing of Online Programs

None of these files are required reading for seminar participants. Because of the large amount of information that we packed into a 22 minute presentation, we wanted to provide additional resources to help you make sense of this complex topic. The resources on ad pricing models and calculating metrics go into much greater detail then was covered during the presentation.

• This Acrobat PDF file gives you a copy of all 50 slides from our presentation, with a white background that is better for printing.
• http://elearners.com/resources/sloan/print-seminar.pdf (415KB) or zipped (111KB)

• This Acrobat PDF file gives you a copy of all 50 slides from our presentation, with colors that are optimized for viewing on a computer.
• http://elearners.com/resources/sloan/view-seminar.pdf (1.16MB) or zipped (301KB)

eMarketing Glossary

• A glossary of jargon and terms used in the presentation, and throughout everyday online marketing and advertising. 36 terms are grouped into four categories: Acronyms, General Terms, Contextual Ads and Search Engine Marketing.
• http://elearners.com/resources/advertising-glossary.asp

• We compare four ways that you might spend $2,500 to give you more detail on the advantages, unknowns and work involved with each of the four major pricing models: flat fee, CPM, CPC, CPA.
• http://elearners.com/resources/sloan/pricing.asp

• We provide more detail of what to include in your calculation of Cost Per Lead, Cost Per Enrollment and ROI. We discuss each of these metrics sand provide two examples to illustrate the differences between these metrics.
• http://elearners.com/resources/sloan/metrics.asp

• In case you don’t have this file, to link you to the above materials, just remember this URL:
• http://elearners.com/sloan

• eMarketing of your online programs can be a complex task. If you want more help understanding the content in this presentation, or these additional resources, please send an email to sloan@elearners.com explaining your needs, and someone will contact you to be of assistance.