Effective Marketing of Online Degrees

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2006 Sloan-C Conference

eMarketing Glossary

Acronyms

General Terms

Contextual Marketing

Search Engine Marketing

Getting Help

If you would like some help understanding these materials or any of the eMarketing concepts, please send your questions to sloan@elearners.com and someone will contact you to provide assistance.

Additional Presentation Resources

Thank you for attending our presentation at the 2006 Sloan-C Conference in Orlando. We hope you found it informative.

Effective Marketing of Online Degrees: Online Advertising Models, Strategies & Tips

Printable Slides

This Acrobat PDF file gives you a copy of all of the slides from the presentation, with a white background that is better for printing.
http://elearners.com/resources/sloan/Sloan C Presentation 2006 printable.pdf (162KB)

Viewable Slides

This Acrobat PDF file gives you a copy of all of the slides from the presentation, with colors that are optimized for viewing on a computer.
http://elearners.com/resources/sloan/Sloan C Presentation 2006.pdf (420KB)

Interactive Slides

This Microsoft PowerPoint Slideshow will launch our presentation full-screen for your viewing pleasure.
http://elearners.com/resources/sloan/Sloan C Presentation 2006.pps (1MB)

Related Resources

Glossary of Online Advertising Terms

A glossary of jargon and terms used in the presentation, and throughout everyday online marketing and advertising. Terms are grouped into four categories: Acronyms, General Terms, Contextual Ads and Search Engine Marketing.
http://elearners.com/resources/sloan/Glossary of Online Ad terms.pdf

Overview of Four Online Advertising Acquisition Methods

We compare four alternatives to give you more detail on the advantages, unknowns and work involved with each of the four major pricing models: flat fee, CPM, CPC, CPA.
http://elearners.com/resources/sloan/Advertising Methods.pdf

Calculating Marketing Investment Performance

We provide more detail of what to include in your calculation of Cost Per Lead, Cost Per Enrollment and ROI. We discuss each of these metrics sand provide two examples to illustrate the differences between these metrics.
http://elearners.com/resources/sloan/Calculating Marketing Investment Performance.pdf

Finding These Materials

In case you don’t have this file, to link you to the above materials, just remember this URL:
http://elearners.com/sloan/

Getting More Help

eMarketing of your online programs can be a complex task. If you want more help understanding the content in this presentation, or these additional resources, please send an email to sloan@elearners.com explaining your needs, and someone will contact you to be of assistance.