Today’s 24/7-news cycle and the growth of integrated media put new emphasis and urgency on public relations efforts. With an online master’s in communication focused on PR, you will be prepared to strategically use publicity to enhance your organization’s image, develop creative messages to build or expand its brand, cultivate strong media relationships, and masterfully manage communication crises. You will learn from telecom faculty experienced in all facets of communication from the sports industry to the corporate world, all in the company of fellow communications professionals in a supportive online community.
Why Choose the Master of Communication?
This 30-credit curriculum program can be completed in as little as 15 months and is conducted exclusively online to better fit your busy schedule. Courses emphasize the strategic use of public relations in integrated media in today’s digital world. In a society where everyone has an online presence, you will gain new skills and insights to make your messages stand out in an ever-evolving media stream. As a PR professional, the current knowledge and strategic intuition you gain will make you an asset in the industry.
What Will You Study?
Your studies will focus on the core principles of public relations, with opportunities for you to explore specific industry interests through both required and elective courses. Required courses include Principles and Practices of Public Relations, Crisis Management, and Writing for Communications Professionals. Elective courses include Public Relations Strategies for Social and Digital Media, Strategic Approaches to Public Relations, and Public Relations and Nonprofit Organizations. Variable credit courses (COMM 680 and COMM 699) are designed to allow students to move through the program more quickly through a large-scale independent study or thesis project.
