The Benedictine University Certificate in Internet Marketing is a completely updated, real-world, flexible, distance-learning program for the business-minded. Where other online marketing certificate curricula struggle to keep pace with the latest trends, the online marketing education at Benedictine is continually updated as technology changes by leading experts and authorities in the field.
The graduate-level Internet marketing certificate, offered through a partnership between Benedictine and Market Motive, begins with the conceptual and moves quickly and deeply into the practical. Students learn by doing, undergoing comprehensive testing at the conclusion of each master course. Coursework covers social networking, search engine optimization, conversion optimization, pay-per-click advertising and web analytics practices-all informed by industry experts and best-selling authors in the field. Classes include topics such as:
- The Blog as a Home Base
- Video Strategy and Marketing
- Tools and Tracking for Twitter
- Press Release Optimization
- SEO Fundamentals and Best Practices
- Keyword Research and Competitive Analysis
- Web Analytics 2.0
- Actionable Segmentation Ideas
- Experimentation and Testing Demystified
- The Art and Science of PPC Advertising
- Creating Conversion Structure for Optimization
This kind of online marketing education prepares business professionals for jobs such as analytics consultant, digital marketing manager, director of interactive marketing, director of new media relations, director of online advertising, director of online testing, online community manager, online marketing consultant and SEO specialist.