The Kent State University Master of Arts in Journalism and Mass Communications with a concentration in Public Relations is designed for those who wish to pursue careers in the communications field, to complement existing knowledge, or to gain new competencies. The program offers advanced study of social media strategies, PR management, internal communications, crisis communications, and ROI and measurement.
The curriculum is dynamic, challenging and professionally relevant — all thanks to industry-experienced faculty. Public relations practitioners can no longer operate in a silo, focusing solely on communication issues. Our multidisciplinary approach views public relations as a key function in management. By addressing the specific capabilities demanded by today’s employers—crisis management, internal communications, social media strategies, and investor relations—our program prepares students with the knowledge and ability to further their career, define their role or transition into a new leadership position.