The specialization offers a unique faculty mentored approach to independent distance learning, based on a proven educational model. This ensures that with our online degree programs, students get the personalized attention needed for academic success, whenever they need it. Through this model, the marketing specialization prepares students for a variety of careers in Marketing. The specialization The specialization provides strategies for a sound, systematic, ethical, and legal approach to contemporary marketing practices. Students will complete a final written research project, demonstrating the ability to conduct an investigation on a workplace problem, identify an area for intervention, critique, justify, and recommend a plan of preventative action. Students who complete the DBA program have opportunities in leadership, consulting and teaching. In addition, the DBA program prepares students for careers in education at the university level.
Some of the professional marketing opportunities include positions in advanced roles as director of Advertising & Public Relations; Market Research; Retailing; Director of Customer Service; Sales or Brand Director, marketing professor; Direct Marketing Director to name a few positions.