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| Course Title: |
Case Studies in Public Relations (JOMC 431) |
| School: |
University of North Carolina at Chapel Hill - Friday Center
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| Description: |
Contemporary organizations are constantly challenged to manage increasingly complex networks of stakeholder relationships and to negotiate the volatile public opinion environment. Given these demands, effective public relations management requires critical thinking and creative problem-solving skills. This course is designed for students of public relations who are familiar with the theory and practice of public relations and are ready to develop a more advanced understanding of the latest techniques in public relations management. Current case studies are used to explore effective public relations management, including research, planning and implementation. The analysis of these case studies is the major learning tool applied in this course. Particular emphasis is given to crisis communication management and issues anticipation. Practice areas such as employee relations, community relations, media relations, investor relations and public issues management are investigated. |
| Learning Format: |
Online
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| Education Level: |
Undergraduate and Graduate Course |
| Language: |
English |
| Requirements: |
JOMC 130 is a prerequisite for in-residence majors in the School of Journalism and Mass Communication at UNC-Chapel Hill. For others, an equivalent introductory public relations course will be considered as the prerequisite on a case-by-case basis. |
Cost: |
North Carolina residents: 3 credit course - $405, 4 credit course - $540, 5 credit course - $675. Nonresidents: 3 credit course - $849, 4 credit course - $1,132, 5 credit course - $1,415 |
Credits: |
3 Credit Hours |
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