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22 Courses in This Area

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  Foundations of Marketing (BUS 5005) - Self-Paced University of North Carolina

  This course covers the basic principles in marketing. It can serve as a refresher course for students who have not taken a marketing course recently, -...

  Foundations of Marketing (BUS 5005) - Self-PacedCourse Info from University of North Carolina University of North Carolina Info Request Info
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  Developing Marketing Strategy: Marketing Fundamentals CBT Direct

  To introduce the learner to the principles of marketing and to describe how businesses undertake their marketing function.-...

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  Developing Marketing Strategy: The Principles of Marketing CBT Direct

  To introduce the main concepts related to marketing, including quality, and how it is an integral part of our day-to-day lives.-...

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  Developing Marketing Strategy: Promotion and Personal Selling CBT Direct

  To introduce the learner to the promotion blend, and discuss effective personal selling.-...

  Developing Marketing Strategy: Promotion and Personal SellingCourse Info from CBT Direct CBT Direct Info Request Info
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  Consumer Behavior: Personality and the Self CBT Direct

  To understand the role of personality and the self in marketing.-...

  Consumer Behavior: Personality and the SelfCourse Info from CBT Direct CBT Direct Info Request Info
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  Developing Marketing Strategy: Buying Behavior and Research CBT Direct

  To introduce the learner to different types of consumer behavior, and to define marketing information and research.-...

  Developing Marketing Strategy: Buying Behavior and ResearchCourse Info from CBT Direct CBT Direct Info Request Info
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  Developing Marketing Strategy: Fundamentals of Marketing CBT Direct

  To provide the learner with an overview of the basic principles and practices of marketing.-...

  Developing Marketing Strategy: Fundamentals of MarketingCourse Info from CBT Direct CBT Direct Info Request Info
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  Developing Marketing Strategy: Advertising and Pricing CBT Direct

  To introduce the learner to advertising strategies and campaign methods, and to discuss pricing.-...

  Developing Marketing Strategy: Advertising and PricingCourse Info from CBT Direct CBT Direct Info Request Info
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  Developing Marketing Strategy: Marketing Globally CBT Direct

  To introduce the user to the environments and demographics of marketing.-...

  Developing Marketing Strategy: Marketing GloballyCourse Info from CBT Direct CBT Direct Info Request Info
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  Consumer Behavior: Consumer Attitudes CBT Direct

  To outline the importance of consumer attitudes.-...

  Consumer Behavior: Consumer AttitudesCourse Info from CBT Direct CBT Direct Info Request Info
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  Developing Marketing Strategy: Targeting Opportunities CBT Direct

  To define the various factors that help companies target marketing opportunities.-...

  Developing Marketing Strategy: Targeting OpportunitiesCourse Info from CBT Direct CBT Direct Info Request Info
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  Developing Marketing Strategy: The Role of Marketing CBT Direct

  To define marketing and marketing strategy.-...

  Developing Marketing Strategy: The Role of MarketingCourse Info from CBT Direct CBT Direct Info Request Info
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  Developing Marketing Strategy: Product Strategy CBT Direct

  To define the basic components of a product, to define the terms and characteristics of the product life cycle, and to outline the characteristics -...

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  Consumer Behavior: Analysis of Consumer Behavior CBT Direct

  To analyze consumer behavior.-...

  Consumer Behavior: Analysis of Consumer BehaviorCourse Info from CBT Direct CBT Direct Info Request Info
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  Developing Marketing Strategy: Promotion Strategy CBT Direct

  To outline the basic concepts of promotion and promotional strategy.-...

  Developing Marketing Strategy: Promotion StrategyCourse Info from CBT Direct CBT Direct Info Request Info