eLearners.com Conducts Workshop to Train Colleges in the Marketing of Online Programs
-- eLearners.com hosts session in effective marketing of online degree programs at the 9 th Annual Sloan-C Conference --
(Orlando, Florida) November 15, 2003 eLearners.com SM , the leading web service for connecting learners to online schools and resources, will conduct a workshop for educators and college marketing professionals focused on effective techniques for marketing online degree programs, at the 9 th Annual Sloan-C Conference. This session is designed to be a primer to provide these professionals with best-practice marketing techniques applicable to the highly competitive arena of online degree marketing.
Founder and president of eLearners.com SM , C.J. DeSantis, who himself earned a Masters online in educational technology leadership, will teach the workshop with Andrew Gansler, COO of eLearners.com SM . Explaining his reasons for conducting the session, DeSantis noted, In the past four years of offering online marketing services to higher education institutions, it has become clear that many colleges are not accustomed to leveraging the Internet for marketing purposes. Our upcoming workshop is designed to give educators and marketers an overview of online marketing and how to use it effectively to increase enrollments in their online degree programs. Topics to be included are:
• Overview of marketing alternatives
• Generating quality inquiries
• Converting prospects into enrollments
• Measuring return on marketing investments
The workshop will be given on Saturday 11/15 from 9:45 - 11:00am in Salon 13. To register for the Sloan-C conference and this workshop, please contact the University of Central Florida directly at 407-822-0244.
About eLearners.com®
The eLearners.com website is one of several high visibility, high-quality prospecting tools offered by EducationDynamics, LLC. Since 1999, eLearners.com has been successfully connecting learners to online education, including online degree and certificate programs, specialized career training, and a variety of online courses. For prospective students, eLearners® provides a powerful search engine for users to find thousands of online program offerings, as well as educational evaluation tools and financial aid resources. For colleges and universities, the eLearners.com website offers a low-cost, performance-based method to provide national exposure and increase enrollments in their programs. For more information on eLearners.com, visit www.elearners.com.
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Press Release
