New Standard for Online Education Directories
-- eLearners.com – new site version enhances features for online learners and educational advertisers --
(Charlottesville, VA) November 11, 2003 – eLearners.com SM , the leading web service for connecting learners to online schools and resources, announced the launch of its new, redesigned web site at the Annual Meeting of the Association for Continuing Higher Education. The new site raises the standard for other online education directories, with its redesigned interface, powerful search capabilities and extensive resources for prospective online students. One notable highlight of the redesign includes a new online account management system that provides eLearners' educational partners with significant ‘self-service' control over their marketing campaigns.
The eLearners site interface has expanded on its unique research capabilities that already included the integrated use of both browse and search navigation. This powerful capability, commonly found on many internet portal sites, is seldom found on other sites that serve the online education market. One aspect that will not change is that eLearners will continue to provide the depth of content for which t it has become known. Andrew Gansler, COO of eLearners, states that “most pure-play marketing sites in our category are focused on maximizing the conversion of visitors into inquiries. Usually that involves briefly highlighting a select few schools' offerings, then forcing the user to inquire to find out more. It's a great short term strategy, but in the long run, schools have recognized the greater value of a prospect that has been educated through the kind of independent research that our site design encourages. eLearners.com features over 8,000 pages of content including original articles, news clippings and various e-learning resources.
eLearners new online account management system was built in response to the needs of more than 80 current higher education and training partners. The new capabilities allow schools to include and regularly update important facts that help users of the site make decisions about where to apply. Among other capabilities, the system also allows schools to upload graphics, modify their custom microsites, and list related courses for each of their degree programs.
About eLearners.com®
The eLearners.com website is one of several high visibility, high-quality prospecting tools offered by EducationDynamics, LLC. Since 1999, eLearners.com has been successfully connecting learners to online education, including online degree and certificate programs, specialized career training, and a variety of online courses. For prospective students, eLearners® provides a powerful search engine for users to find thousands of online program offerings, as well as educational evaluation tools and financial aid resources. For colleges and universities, the eLearners.com website offers a low-cost, performance-based method to provide national exposure and increase enrollments in their programs. For more information on eLearners.com, visit www.elearners.com.
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