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For Immediate Release

 

Southwestern College Chooses eLearners.com to Implement edGenuiti CRM Technology

Southwestern College selects edGenuiti Worldwide Higher Education CRM solution to help increase recruitment and conversion.

London, United Kingdom (PRWEB) May 27, 2004 - edGenuiti Worldwide, producer of web-based enterprise software designed specifically for higher education, was chosen by Southwestern College, and will be implemented by eLearners.com.

Southwestern College conducted an extensive review for a communication and enrollment management solution, with the goal of improving the college's ability to communicate with prospective students. "We wanted to increase the number of student inquiries to our online programs and needed a communication solution that would not only help us manage our inquiry and application pool, but also ensure that we could communicate quickly and effectively to each individual student. We wanted to find a CRM solution that could generate online inquiries and provide application forms, as well as integrate our student information into our database without the need for specialized, technical programming. With eLearners and edGenuiti we are accomplishing these goals." Comments, Karen L. Pedersen, Ph.D., Southwestern College's Vice President for Professional Studies.

"Shortly after Southwestern College began receiving student inquiries through the eLearners.com website, we were made aware of multiple challenges they faced in managing these inquiries and converting them into enrollments," explains Tony Huffman, VP of eLearners.com "We felt certain that the edGenuiti Suite would address these challenges and help them achieve their enrollment objectives".

"eLearners.com's implementation of our CRM technologies at Southwestern is further testament of not only the superiority of edGenuiti systems when compared to other enrollment management system, but also to our business philosophy of providing CRM solutions to a network of companies serving higher education, enabling those companies to integrate edGenuiti into their existing services for the betterment of their clients," explains, Kevin R. Aleman, CEO of edGenuiti Worldwide.

About edGenuiti Worldwide, Ltd.
edGenuiti is a global leader in providing a wide range of business critical student recruitment, admissions management, student retention, and alumni relationship and fundraising tools into a single enterprise framework resulting in true institution wide enrollment intelligence. edGenuiti solutions are used at more than 2,500 schools and organizations - including some of the world's leading higher education destinations "to enable better use and management of student information resulting in more accurate and informed decisions; by providing intelligent tools that help them achieve a new level of enrollment sophistication and for forging stronger relationships between students and learning providers." Based in the United Kingdom, edGenuiti Worldwide has offices in Australia, France, Germany and the United States, visit http://www.edGenuiti.com/

About Southwestern College
Southwestern College is a private institution granting undergraduate and graduate degrees. More than 1,400 students attend classes at the main Winfield campus, at professional studies sites in Winfield and Wichita, or online.

About eLearners.com Inc.

Since 1999, eLearners.com® has been successfully connecting learning providers and individuals seeking degrees, specialized training, and courses online. eLearners.com® lists over 900 distance and online degree and certificate programs and more than 6,000 courses in over 150 subject areas. This year, eLearners® will connect more than 3 million prospective students to appropriate educational programs. For prospective students, eLearners provides a powerful search engine of online offerings as well as extensive educational resources, available at no cost. For colleges and universities, eLearners® performance-based marketing services offer a low-cost, high quality method to increase enrollment and exposure to their distance learning programs. For more information on eLearners.com, visit www.elearners.com.

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