Ever wonder why some basketball perfumes sell so well, while badly named cars will be a dud in some cultures? The field of marketing seeks to answers these kinds of questions, while offering limitless opportunities to individuals who enjoy both creative and business challenges. Marketing refers to the various strategies companies use to attract and retain customers. This includes advertising, publicity, communications, and market ... research
In a competitive market, building and keeping good customer relations makes profits. Companies achieve this in two ways: They find out what their market needs, and they make their service or product as visible as possible. Marketing professionals make this happen by looking at market trends, both in data form and through personal observation, creating tailored messages to target markets, and strategizing on how the messages are placed and broadcast so that they reach the intended audience.
Marketing degrees are common at all levels of schooling, from professional certificates to doctoral studies. A degree in Marketing at the bachelor's or master's level will include coursework in marketing practices, consumer behavior, e-commerce, and business fundamentals such as economics and organizational management. Students usually pick a niche, such as advertising or public relations.
Depending on the company, marketing can be a nine-to-five office job, or a fast-paced, international lifestyle. Salaries also range widely, with the highest pay going to those holding corporate, managerial positions.
