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Online Learner Profiles: Andrea E.

Profiles of Real Online Learners

Guide to Online Education > Online Education In-Depth > Meet Real Online Students > Andrea E., M.S. in Integrated Marketing Communications

And why did you select this particular field of study?

The Integrated Marketing Communications program interested me because of the variety of classes offered. After receiving my undergrad degree in Public Relations and now working in advertising, I love the creative and marketing aspects of the field. The IMC incorporated all of these into one program.

How many other schools did you look at?

I was also considering an traditional, on-campus Integrated Marketing Communications program at Roosevelt University in Chicago.

What criteria was important to you in selecting a school?

First, I was looking for an IMC program specifically. Also, because I work full-time, I needed to find a program that could adapt to my schedule. The staff was important to me, and I already knew of the P.I. Reed School of Journalism because I had actually looked at the program for my undergrad degree.

Finally, location was important. West Virginia University is actually about 10 minutes from my childhood home. While I wasn't at WVU physically during my graduate degree education, my Mountaineer spirit was alive and well!

What was your course load this semester?

I just completed my last two classes. The entire master's degree is 39 credit hours, which breaks down to a total of 13 three-credit courses. Each course is nine weeks long.

How many students were there usually in one of your classes?

It varied. Usually there were between 12 to 15 students. Overall, I think there are about 200 students currently enrolled in the IMC program.

What technologies/tools were used to deliver your program?

I would login to WVU's eCampus to access my courses. My courses would include reading assignments from assigned textbooks and articles, as well as a discussion board for collaboration between other IMC students and written assignments, too. I ordered all my books over the Internet, mostly through Amazon.com.

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