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What is Marketing about?

What is Marketing about?

• "Marketing is concerned with the process of developing customer relationships, uncovering business opportunities, and delivering products and services to buyers. Marketing majors learn to analyze customers and their needs, and to make decisions about product design and quality, pricing, advertising, selling, and distribution."

- College Board Book of Majors, 2nd edition

• "Marketing is closely related to advertising and sales. Marketing involves marketing research, marketing strategy, sales, promotions, pricing, product development, and public relations … The education of those in marketing and sales is varied, but some of the course work may include marketing, sales, advertising management, retailing, market research, telemarketing, accounting, finance, and statistics."

- College Majors Handbook, 2nd edition

• "The objective of any firm is to market and sell its products or services profitably … Advertising, marketing, promotions, public relations, and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities."

- America's 101 Fastest Growing Jobs, 8th edition

• "[Marketing] is the study of how to determine consumer needs and translate those needs into products and services and selling them locally, nationally, and globally. Either way, Marketing is a practical, career-oriented, and solidly pre-professional major that requires analytical skills, logic and creativity."

- The Princeton Review

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