If you think it is time to turn your sales experience into solid credentials, consider an online doctoral degree in marketing. The highest scholarly accomplishment possible to attain, study at the Doctoral-level poses a considerable academic challenge for the serious student who wants to push the limits of their professional... development. This type of degree commonly provides an intensive perspective on applied research and theory in the field within a rich online learning environment.
Doctoral-level study also refers to a doctorate, Doctor of Philosophy (PhD), and Doctor of Business Administration (DBA). All of these types of doctoral programs can often be found as online coursework, with such a wide range of options in specialty programs under marketing that you may find a match for your career goals. A doctorate degree begins with advanced online courses, and then is usually granted following a written dissertation based on current research.
This degree could help you to pursue new or advanced marketing career paths in consulting, teaching, or leadership roles. Doctorate degree holders may be qualified for top leadership positions as consultants or executives and could be able to apply what they have learned, through advanced coursework and research, to real-life business scenarios. In addition to possibly being the first step in becoming a lead business practitioner and advisor, graduates could go on to work as university faculty, or as senior researchers.
Adding to the body of knowledge in the marketing industry is an important way for scholars to contribute to the advancement of their discipline. With your online marketing doctorate you may be able to provide strategic marketing advice to corporate or political decision-makers, lead an organization, or pass your knowledge on as an educator to marketing professionals. Online programs may allow you to choose from a wide variety of specializations, while helping you develop business acumen and research techniques.
Your concentration in marketing with a doctorate degree may teach you about the many inter-related variables at play in consumer attraction and appeal, including cultural issues, demographics, and economics. Students are likely to learn about the science of marketing by evaluating marketing theory, assessing emerging research data, and developing new theories and methods. Topics that may be addressed are market segmentation, competitive intelligence, integrated marketing, product development and commercialization, and marketing channels.
A key marketing concept that most doctoral marketing programs cover is that of consumer behavior. Also, in many programs fundamental business practices are combined with comprehensive curriculum extending to technology and media in marketing.
Develop the advanced skills and knowledge to lead organizations, provide strategic marketing advice, or educate the next generation of marketing professionals. more >
Develop the advanced research skills and business knowledge to educate the next generation of marketing professionals, lead organizations, or provide strategic marketing advice. more >
Are you prepared to influence and advance the future of business practice? more >
NCU offers a unique faculty mentored approach to independent distance learning, based on a proven educational model. more >
The specialization offers a unique faculty mentored approach to independent distance learning, based on a proven educational model. more >
The Doctor of Business Administration Degree provides experienced business professionals and future members of academia with the skills to apply business/management theories, methods, and research to more >
Argosy's Doctor of Business Administration (DBA) online program offered by the College of Business is designed to enhance your professional ability to meet the dynamic needs of modern organization more >