Are you creative, detail-oriented and self-motivated? Do you want to make a career out of communicating and selling? Turning ideas into profit requires precise strategy, differentiated messaging, targeted communications and budgetary planning.
In our Marketing program, you’ll learn the best practices for consumer and market research, develop integrated marketing programs, create and execute integrated product marketing and brand strategies, and generate and manage comprehensive marketing plans.
Under the guidance of faculty with industry experience, you’ll explore consumer behavior, marketing analysis, strategic marketing, marketing communications, brand marketing and design, professional selling, international marketing, and marketing technologies such as data-driven marketing, digital media planning and search engine marketing.
Faculty advisors and business partners will also work with you every step of the way to create a meaningful, customized career path that best suits your desired professional objectives.
Choose to specialize in 1 of 3 areas (Providence Campus only):
- Digital Marketing and Research
- Creative Advertising
- Brand Strategy
When you graduate, you’ll be prepared for professional marketing positions in disciplines such as product development, digital marketing, sales management, consumer insights, social media marketing, brand management and marketing analytics.