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Online Associates Degree in Social Media

While earning an associates in social media marketing degree online, you will study how to use social media to find new customers. Typically, courses look at how to create new campaigns to generate community engagement, such as viral videos or memes. Other media may include blogs, websites, and other content to improve a company’s online “brand.”

Fun Fact

52% of online adults now use two or more social media sites.

Associates in Social Media Marketing Degree Online

While earning your associates in social media marketing degree online, programs look at how to use digital platforms in a strategic marketing plan. Some of these platforms include the fiollowing.

  • Websites
  • Search Engine Optimization (SEO)
  • Return on Investment (ROI)
  • Email
  • Social Media
  • Mobile Campaigns

These are all parts of an overall digital marketing strategy. Therefore, in addition to a number of courses in social media marketing, typically, programs ask that you take a number of marketing and business courses.

This overall business education shows how marketing fits into the overall structure of a business. In order to earn your associates degree, some schools may ask that you take a few general education courses to provide a more well-rounded education.

Social Media Marketing Associates Degree: What You’ll Learn

Social media marketing uses mobile devices and social media outlets to attract and keep new customers. This includes knowing how to identify, engage with, and communicate with your target markets. Other topics involve how to read the analytics and metrics to study the effectiveness of your social strategies.

Some social media strategies include creating brand awareness through Facebook, Twitter, LinkedIn, and other social media sites. Associates in social media marketing degree online programs study how different brands connect with their target market by projecting a consistent brand image.

Online Social Media Classes

While pursuing an online associates degree in social media, the course of study focuses on how to use social media to find and retain customers. Therefore, courses look at how to create “on-the-go” messaging targeted to consumers' mobile devices. Typically, this includes how to create engagement, and, more specifically, “shares” on the different social media platforms.

Some of the common courses you may take while pursuing your associates in social media degree online are listed here.

  • Social Media Campaigns
  • Email Marketing Campaigns
  • Social Media Analytics and SEO
  • Marketing Communications
  • Principles of Marketing

Keep in mind that each school has a unique make-up. Therefore, specific courses may vary from school to school. To find a perfect school for you, research a few options and the courses they offer.

Take the Next Step!

Are you looking to learn how to use social media to help grow a business? Then take the next step to earn your associates in social media marketing degree online. Click on any of the sponsored listings on this page to read more about each school. You can even reach out to your favorites directly to request more information.