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When you talk about getting a bachelors degree in the media arts, you are refering to studying things like journalism, advertising, public relations, and marketing. The
National Endowment for the Arts defines media arts as anything having to do with film, television, video, the Internet, radio, audio, interactive and mobile technologies, video games, plus media-related books or journals.
Since it is such a wide field you can see degrees offered on anything from Bachelor of Science in Digital Cinematography to a Bachelors in Web Game Programming.