What Do Marketing Managers Do?
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Marketing managers oversee many different projects, depending on the size and specialty of their employers. They find new ways to promote their businesses and products, while building positive relationships with clients and customers. In large organizations, marketing managers might conceptualize big campaigns and promotional ideas—relying on specific teams (copywriters, social media experts, PR specialists) to execute key elements. In smaller offices, marketing managers may be more hands-on—directly involved in writing, designing, media buying, online marketing, and website updates.
What Are They Known For?
- Keeping up with trends, styles, and pop culture
- Being tech-savvy (frequent users of Facebook, Twitter, and mobile technology)
- Good teamwork instincts, with strong organization and presentation skills
What Is the Job Outlook for Marketing Managers?
The projected job growth rate for marketing managers is 12% from 2012 to 2020. Candidates for marketing manager positions should see another 25,400 jobs added to the U.S. economy between this period of time. The annual median pay for marketing managers is $115,750. [i] What’s more, marketing managers may enjoy some additional job security, according to the Bureau of Labor Statistics:
“Because marketing managers and their departments are important to an organization’s revenue, marketing managers are less likely to be let go than other types of managers. Marketing managers will continue to be in demand as organizations seek to market their products to specific customers and localities." [ii]
How Might I Prepare for a Career in Marketing Management?
Marketing work combines several areas of study—including business, communications, and consumer behavior. According to the Bureau of Labor Statistics, most marketing managers hold a bachelor’s degree. With that said, future marketers may choose to major in business marketing, journalism, psychology, or economics (while taking elective courses in related subjects). If you hope to work specifically for an ad agency or digital marketing firm, studies in advertising and new media might also be important.